To promote responsible gifting for all occasions. The Gift Responsibly Campaign can be used both during the holiday season and yearround.Children should not be used as part of the Campaign graphics or imagery.Lottery participants are encouraged to avoid placing explicit sales messages in Campaign.Campaign graphics may not feature any type of gambling related imagery.Campaign features non-judgmental, non-stigmatizing, and non-demeaning language.
The following guidelines highlight the educational components of the Campaign and explains how to avoid triggering, stigmatizing, and demeaning language or imagery. Public education campaigns, like the Gift Responsibly Campaign, play an important role in changing social norms and providing basic facts and education.
The Gift Responsibly Campaign raises awareness about the risks of youth gambling and educates communities on the dangers of buying lottery tickets for children. November 2023 The Gift Responsibly Campaign
